Journal
Notes from the studio.
How we build AI-native digital products — motion, WebGL, strategy and craft.
How much does a custom Shopify theme cost in 2026?
Three different things get sold as a “custom Shopify theme”, and they are an order of magnitude apart in price. Here is what each one costs in 2026, measured rather than estimated.
Read →How to display ingredients and INCI lists on a Shopify product page
Skincare shoppers read the ingredient list before they read the description. Here is how to publish INCI on a Shopify product page so it is legible, accurate and does not cost you the sale.
Read →Why we build our own products
Our brand, storefronts and tools ship on the exact system we sell. Here is why our presence is the case study.
Read →The alchemy of motion
How we use WebGL, GSAP and Motion to turn ordinary pages into experiences people remember.
Read →